Privacy policy

In accordance with Article 12 of the General Data Protection Regulation (hereinafter: GDPR), we are obliged to inform you about the processing of your data when you use our website. We take the protection of your personal data very seriously and this data protection declaration informs you about the details of the processing of your data and your legal rights in this regard.
We reserve the right to adapt the data protection declaration with effect for the future, especially in the event of further development of the website, the use of new technologies or changes to the legal basis or the relevant case law.
We recommend that you read the data protection declaration from time to time and keep a printout or a copy for your records.

DEFINITIONS

“Website” or “internet presence” hereinafter means all pages of the person responsible on https://www.whatrudilikes.de.

“Personal data” means any information relating to an identified or identifiable natural person. Identifiable is a person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data therefore includes, for example, a person's name, email address and telephone number, but possibly also data about preferences, hobbies and memberships.

“Processing” means processes or series of processes carried out with or without the help of automated processes in connection with personal data, such as collecting, recording, organizing, sorting, storing, adapting, changing, reading out, querying, using, disclosure by transmission, distribution or other form of provision, alignment, association, restriction, deletion or destruction.

“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data Data is not assigned to an identified or identifiable natural person.

“Consent” hereinafter means any voluntary, informed and unambiguous expression of will in the form of a statement or other unambiguous confirmatory act by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her is.

“Google” hereinafter means Google, LLC 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; in the European Union can be reached at: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

SCOPE

The data protection declaration applies to all pages of https://www.whatrudilikes.de. It does not extend to any linked websites or Internet presences of other providers.

QUESTIONS ABOUT PRIVACY

If you have any questions about data protection with regard to our company or our website, you can contact our data protection officer:

Email to: info@whatrudilikes.de

SECURITY

We have taken comprehensive technical and organizational precautions to protect your personal data from unauthorized access, misuse, loss and other external disruptions. To this end, we regularly review our security measures and adapt them to the state of the art.

YOUR RIGHTS

You have the following rights with regard to your personal data, which you can assert against us:

Right to information (Article 15 GDPR),
Right to correction (Art. 16 GDPR) or deletion (Art. 17 GDPR),
Right to restriction of processing (Article 18 GDPR),
Right to object to processing (Article 21 GDPR),
Right to revoke your consent (Art. 7 Para. 3 GDPR),
Right to receive the data in a structured, common, machine-readable format (“data portability”) and the right to forward the data to another person responsible if the requirements of Article 20 Paragraph 1 Letters a, b GDPR are met (Article 20 GDPR).

You can assert your rights by communicating them to the contact details listed in the “Responsible Provider” section or to the data protection officer appointed by us.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us (Article 77 GDPR).

USE OF THE WEBSITE, ACCESS DATA

In principle, you can use our website for purely informational purposes without disclosing your identity. When you access the individual pages of the website in this sense, only access data is transmitted to our web space provider so that the website can be displayed to you. These are the following data:

Browser type/browser version,
operating system used,
Language and version of the browser software,
Host name of the accessing device,
IP address,
Website from which the request comes,
Content of the request (specific page),
Date and time of the server request,
Access status/HTTP status code,
Referrer URL (the previously visited page),
amount of data transferred,
Time zone difference to Greenwich Mean Time (GMT).

The temporary processing of the IP address by the system is necessary to technically enable delivery of the website to your computer. This requires processing your IP address for the duration of the session. The legal basis for this processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

The access data is not used to identify individual users and is not merged with other data sources. The access data will be deleted when it is no longer required to achieve the purpose for which it was processed. If the data is collected to provide the website, this is the case when you end your visit to the website.

IP addresses are stored in log files to ensure the functionality of the website. The data also serves us to optimize the website and to ensure the security of our information technology systems.

The data will not be evaluated for marketing purposes in this context either. The data is generally deleted after seven days at the latest; further processing is possible in individual cases. In this case, the IP address is deleted or altered so that it is no longer possible to assign the calling client.

The collection of data to provide the website and the processing of the data in log files is absolutely necessary for the operation of the website. You can object to the processing. Your right to object exists for reasons that arise from your particular situation, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing involves the assertion and exercise of or defense against serves legal claims (Art. 21 Para. 1 GDPR). In the event of your justified objection, we will examine the situation and will either stop or adjust data processing or show you our compelling legitimate reasons on the basis of which we continue processing. You can send us your objection using the contact details listed in the “Responsible provider” section.

COOKIES

In addition to the access data mentioned above, so-called cookies are stored in the Internet browser of the device you use when you use the website. These are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Cookies do not become part of the PC system and cannot execute any programs. They serve to make our website user-friendly. The use of cookies may be technically necessary or may be used for other purposes (e.g. analysis/evaluation of website usage).

A) TECHNICALLY NECESSARY COOKIES

Some elements of our website require that the accessing browser can be identified even after a page change. The following data is processed in the cookies:

Language settings,
Articles in shopping cart,
Login information.

The user data collected through technically necessary cookies is not processed to create user profiles. We also use so-called “session cookies”, which store a session ID with which various requests from your browser can be assigned to the shared session. Session cookies are necessary to use the website. In particular, we can recognize the device used when you return to the website.

We use this cookie to recognize you on subsequent visits to the website if you have an account with us; Otherwise you will have to log in again each time you visit. The legal basis for this processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We use session cookies to make using the website more attractive and effective. The session cookies are deleted as soon as you log out or close the browser.

Most browsers are preset to automatically accept cookies. You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

B) TECHNICALLY UNNECESSARY COOKIES

We also use cookies on the website that enable analysis of users' surfing behavior. For example, the following data is stored and processed in the cookies:

Entered search terms,
frequency of page views,
Use of website functions.

These cookies are used to make using the website more efficient and attractive. The legal basis for this processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Cookies that are not technically necessary are automatically deleted after a specified period of time, which may vary depending on the cookie.

By changing your browser settings, you have the option of generally or selectively blocking the storage of cookies or removing cookies that have already been saved. You can also display relevant information before setting a cookie. You can also prevent the use of cookies by opening the browser you are using in “private mode”. If you change your browser settings for the use of cookies or deactivate cookies, the functionality of this website may be limited.

If we integrate third-party cookies into our website, we will inform you separately below.

CONTACT OUR COMPANY

When you contact our company, e.g. via the contact form on the website, the personal data you provide will be processed by us in order to answer your query.
In order to process inquiries via the contact form on the website, it is mandatory to provide a name and a valid email address. At the time the message is sent to us, the following data will also be processed:

IP address,
Date/time of registration.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR or Article 6 Paragraph 1 Clause 1 Letter b) GDPR if the contact is aimed at concluding a contract. If the provision of your data is necessary to conclude a contract, if the data is not provided it may be impossible to conclude a contract or to carry out or process the request.

We process the personal data from the input mask solely to process the contact. If you contact us via email, this also represents the necessary legitimate interest in processing the data. The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

In this context, the data will not be passed on to third parties. The data is processed exclusively for processing the conversation. We delete the data arising in this context after processing is no longer necessary or limit the processing to comply with the existing legally binding retention obligations.
You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.

PROCESSING AND TRANSFER OF PERSONAL DATA FOR CONTRACTUAL PURPOSES

We process your personal data if and to the extent this is necessary to initiate, establish, carry out and/or terminate a legal transaction with our company. The legal basis for this results from Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. If the data processing is necessary for the conclusion of a contract, the conclusion of the contract, the execution and/or the termination of a legal transaction with our company may be impossible if it is not provided.
After the purpose has been achieved (e.g. contract processing), the personal data will be blocked or deleted for further processing, unless we do so based on your consent (e.g. consent to the processing of the e-mail address for sending electronic advertising mail), a contractual one Agreement, a legal authorization (e.g. authorization to send direct advertising) or based on legitimate interests (e.g. storage to enforce claims) are entitled to further storage and processing necessary in the respective context.

Your personal data will be passed on if:
it is necessary for the establishment, execution or termination of legal transactions with our company (e.g. when passing on data to a payment service provider/a shipping company to process a contract with you), (Art. 6 para. 1 sentence 1 lit. b ) GDPR), or
a subcontractor or vicarious agent, whom we use exclusively in the context of providing the offers or services you request, requires this data (unless you are expressly informed otherwise, such assistants are only authorized to process the data to the extent that this is necessary for them). provision of the offer or service is necessary), or
there is an enforceable official order (Art. 6 para. 1 sentence 1 lit. c) GDPR), or
there is an enforceable court order (Art. 6 para. 1 sentence 1 lit. c) GDPR), or
we are obliged to do so by law (Art. 6 para. 1 sentence 1 lit. c) GDPR), or
the processing is necessary to protect the vital interests of the data subject or another natural person (Art. 6 para. 1 sentence 1 lit. d) GDPR), or
it is necessary for the performance of a task that is in the public interest or in the exercise of official authority (Art. 6 para. 1 sentence 1 lit. e) GDPR), or
we are authorized or even obliged to pass on information in pursuit of overriding legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Your personal data will not be passed on to other people, companies or offices beyond this unless you have effectively consented to such a transfer. The legal basis for processing is then Article 6 Paragraph 1 Sentence 1 Letter a) GDPR.

PROCESSING AND TRANSFER OF PERSONAL DATA IN THE ONLINE ORDERING SYSTEM

If you would like to place an order or booking in our online shop, it is necessary for you to provide personal data such as your name, address and email address in order to initiate and conclude the contract. The mandatory information required for order and contract processing is marked separately; further information is provided voluntarily. If the required data is not provided, the conclusion of the contract is impossible. We process your data to process your order; for this purpose, we will in particular forward payment data to the payment service provider you have chosen or our house bank. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. In order to prevent access to your personal data by unauthorized third parties, the ordering process on the website is encrypted using SSL/TLS technology.

You can voluntarily create a customer account in which we store your data for future visits to the website. When you create a customer account, the data you provide will be processed. You can edit or delete all other data, including your customer account, yourself after successful registration.

We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements. Due to mandatory commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. Two years after termination of the contract, we will restrict processing and reduce processing to compliance with existing legal obligations.

REGISTRATION / PASSWORD PROTECTED AREA OF THE WEBSITE / CUSTOMER ACCOUNT

If you would like to use the password-protected area on our website, you must register using the following information:
E-mail address,
First and last name, as well as address, if opening a customer account is linked to an order.

Furthermore, the following data is processed at the time of registration:
IP address,
Date/time of registration.

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was processed. This is the case for the data collected during the registration process if the registration on the website is canceled or changed.

The following functions are available to you in the password-protected area:
Edit your profile data,
view orders placed,
Manage the reward system (“friends refer friends” and loyalty program).

If you use the password-protected area of the website, for example to edit your profile data or view orders that have been placed, we also process the data about you required to initiate or fulfill the contract, in particular address data and information on the method of payment.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was processed or the deletion does not conflict with legitimate interests. Due to mandatory commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. Two years after termination of the contract, we will restrict processing and reduce processing to compliance with existing legal obligations. Data processing is necessary for concluding or initiating a contract. If you do not provide your data, you may not be able to use the password-protected area and the conclusion or execution of the contract will be impossible.
If you voluntarily provide further data (e.g. about interests, age, gender, preferences), we will process your data that is not necessary to initiate or fulfill a contract, as long as you use the password-protected area and if you do not delete it yourself beforehand. Our aim is to optimize the use of the website for you as a user. The legal basis is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

You can manage, change or delete your voluntary information yourself at any time in the password-protected area. You are free to take action in accordance with the “Your Rights” section; if you have any complaints, we ask you to contact our company as a first step.

APPLICATION PROCESS

We are pleased that you are interested in us and are applying or have applied for a position in our company. We would like to provide you with information about the processing of your personal data in connection with your application. We process the data that is necessary for the online application process (e.g. name, email address and location) as well as data that you sent to us in connection with your application to determine your suitability for the position (or other open positions, if applicable). in our company) and carry out the application process.

The legal basis for the processing of your personal data in this application process is primarily Section 26 BDSG in the version applicable from May 25, 2018. The data may then be processed if it is necessary in connection with the decision to establish an employment relationship. If the data may be required for legal prosecution after completion of the application process, data processing can be carried out on the basis of the requirements of Art. 6 GDPR, in particular to protect legitimate interests in accordance with Art. 6 Paragraph 1 Letter f) GDPR. Our interest then lies in asserting or defending claims.

In the event of rejection, applicants’ data will be deleted after 6 months. If you have agreed to further storage of your personal data, we will add your data to our applicant pool. The data will be deleted there after two years. If you have been accepted for a position as part of the application process, the data will be transferred from the applicant data system to our personnel information system.

We use a specialized software provider for the application process. This person acts as a service provider for us and may also receive knowledge of your personal data in connection with the maintenance and care of the systems. We have concluded a so-called order processing agreement with this provider, which ensures that data processing is carried out in a permissible manner.

Your applicant data will be viewed by the human resources department after we receive your application. Suitable applications are then forwarded internally to the department responsible for the respective open position. The further process will then be coordinated. In principle, only those people in the company who need it for the proper processing of our application process have access to your data.

EMAIL MARKETING EXISTING CUSTOMER ADVERTISING

We reserve the right to use the email address you provided during the order in accordance with legal regulations to send you the following content by email during or after the order, provided that you agree to this processing of your data Email address you have not already objected to:

other interesting offers from our portfolio,
to our company’s events,
Questions about special requests for product development,
Feedback requests.

If the sending of electronic information is not necessary for the execution of the contract (e.g. e-mail in an informational form) and the legal basis in Article 6 Paragraph 1 Sentence 1 Letter b) GDPR is relevant, the processing is based on the legal basis in Article 6 Paragraph 1 S. 1 lit. f) GDPR. Our legitimate interests in the processing mentioned lie in increasing and optimizing our services, sending direct advertising and ensuring customer satisfaction. We delete your data when you end your user contract, but no later than three years after termination of the contract.

PINTEREST ADS

We place so-called “Pinterest Ads” on the social network “Pinterest” (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; hereinafter “Pinterest”) based on your usage behavior on the platform and yours Search terms and hashtags entered on “Pinterest” so that we can show you advertising that matches your interests and thereby improve your user experience. We also use the analysis functions of “Pinterest Ads” on our website. To use “Pinterest Ads”, we use so-called “Pinterest pixels” and “Pinterest tags” to analyze the usage behavior of visitors to our website and our advertisements on “Pinterest” websites, e.g. the “Pinterest” online pin board. Using the “pixels” (1×1 pixel graphics) that are integrated into the advertising materials on Pinterest and our website, we can measure the reach of our advertisements, i.e. which interactions you have made after viewing an advertising material on our website. To do this, your browser automatically establishes a direct connection with the “Pinterest” server. If you reach our website via an ad from “Pinterest Ads”, “Pinterest” will store a cookie on your device. With the help of cookies, “Pinterest” processes the information generated by your device about interactions with our advertising materials (access to a specific website, click on an advertising medium) as well as some of the data mentioned in the “Use of our website” section for the purpose of analyzing the reach measurement of our advertisements . In addition, by analyzing the click-through rates of our advertisements, we can measure the rate of users who have completed a specific action on our website, such as ordering goods. “Pinterest” also processes some of the data in the USA, has submitted to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework) and thereby offers a guarantee, European data protection law to comply. You can view the certification of “Pinterest Inc.” at https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM&status=Active.

The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Our legitimate interests in processing lie in the statistical analysis of website usage, reach measurement and the optimization of our advertisements as well as in the traceability and improvement of our advertising costs. The storage period for “Pinterest” is a maximum of 30 days. You can find further information about data protection and the storage period at “Pinterest” at: https://policy.pinterest.com/de/privacy-policy and https://policy.pinterest.com/de/cookies.

You can object to the processing. Your right to object exists for reasons that arise from your particular situation. You can object to the processing by deactivating interest-based ads by clicking on the link on the “Pinterest” website (“Personalized ads on Pinterest”) at https://optout.aboutads.info/?c=2&lang=EN, whereby this Setting will be deleted when you delete your cookies. You can also prevent the use of cookies by deactivating cookies in the settings of your browser software or by opening the browser you are using in “private mode”.

COMMENT FUNCTION/GUESTBOOK ON THE WEBSITE

If you have a customer account, you can use the link to our shop system sent via Mailjet to rate the product you purchased on our website.
When making the entry, we process the following personal data:

E-mail address,
First and Last Name,
User name,
Place of residence.

Furthermore, the following data is processed at the time the entry is made:

IP address,
Date/time of entry.

When your entry is published, the email address you provide will not be published, only the name you entered in your customer account. There is no requirement to use your real name; you are free to use the function pseudonymously. You can change the display name at any time within your customer account. Your entry will be checked by us before publication. We reserve the right to remove entries at any time if they are criticized as being illegal.
We process your email address and your name/pseudonym in order to be able to determine, if necessary, whether the entry is a genuine experience report. Furthermore, we would like to be able to contact you if your entry on the website is complained about as being unlawful, and to be able to defend ourselves against complaints or claims that may be brought to our attention based on your entry.
For this purpose we also process your IP address. We delete the IP address after 1 week. In any case, we will process your email address as long as the entry on the website continues or we are dealing with the entry as part of a legal dispute.

If you or we delete your entry, we will process the email address, the name provided and other voluntary information until the statutory limitation periods have expired for the prevention and defense reasons mentioned, but will restrict the processing of this data after 6 months.

We do not pass on the data to third parties unless we are obliged to do so by law or due to an official or judicial order or the transfer is necessary to enforce our legitimate interests. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

You can have your entry deleted by us at any time. To do this, contact us using the contact details listed in the “Responsible person” section. You are free to take action in accordance with the “Your Rights” section; if you have any complaints, we ask you to contact our company as a first step.

NEWSLETTER
You have the option of subscribing to our email newsletter on the website, with which we will regularly inform you about the following content:

Offers from our portfolio,
events of our company,
Offers (including events) from third parties, provided you have given your consent,
New items/collections,
Special offer/limited time offers.

In order to receive the newsletter, you must provide a valid email address.

Registration for our email newsletter takes place using the double opt-in procedure. After entering the data marked as a mandatory field, we will send you an email to the email address you provided, in which we will ask you to explicitly confirm your registration for the newsletter (by clicking on a confirm link). . This is how we ensure that you actually want to receive our email newsletter. If confirmation is not received within 24 hours, we will block the information transmitted to us and delete it automatically after one month at the latest.

Furthermore, the following data is processed at the time of subscription:

IP address,
Date/time of registration for the newsletter,
Time of your confirmation of the confirm link.

We process your IP address, the time of registration for the newsletter and the time of your confirmation in order to document your newsletter registration and prevent the misuse of your personal data. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We process this data until two years after the termination of the contract. If the newsletter registration takes place outside of a contract, we process this data until two years after the end of the usage process. We delete this data when the newsletter subscription ends.

After your confirmation, we will process the email address of the recipient concerned for the purpose of sending our email newsletter.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter a) GDPR. We delete this data when you unsubscribe from the newsletter.

You can revoke your consent to the processing of your email address to receive the newsletter at any time, either by sending a message to us (see the contact details in the “Responsible provider” section) or by directly using the unsubscribe link contained in the newsletter actuate. The lawfulness of the processing carried out based on consent until its revocation is not affected by the revocation (Art. 13 Para. 2 lit. c) GDPR).
We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files that are integrated on our website. For the evaluations, we link the data mentioned in the “Access data” section and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID.

We use the data obtained to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletter, which links you click in it and infer your personal interests. We link this data to actions you take on our website. The information will be processed for as long as you have subscribed to the newsletter. After you unsubscribe, we process the data purely statistically and anonymously.

Our purpose is to evaluate the use and optimization of the email advertising that we send to you. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

We would like to point out that you can object to receiving direct advertising and data processing for direct advertising purposes at any time without incurring any costs other than the transmission costs according to the basic tariffs. You have a general right to object without giving reasons (Art. 21 Para. 2 GDPR). After exercising your objection, we will delete your data in connection with direct advertising. To do this, click on the unsubscribe link in the respective email or send us your objection to the contact details mentioned in the “Responsible provider” section.
You can also prevent tracking by disabling the display of images in your email program by default. In this case, the newsletter will not be displayed to you in its entirety and you may not be able to use all functions. If you display the images manually, the tracking mentioned above takes place.

EMAIL MARKETING SERVICE “MAILCHIMP”

We use the email marketing service “MailChimp” from the provider Rocket Science Group, LLC (675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA, Web: https://mailchimp.com/; hereinafter: “MailChimp”).

If you have registered for the newsletter, the data provided during registration will be stored and processed on MailChimp's servers in the USA. Mailchimp has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can obtain the Rocket Science Group certification at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG see. MailChimp processes this information to send and evaluate the newsletter on our behalf. The newsletters contain so-called “web beacons”, which are pixel-sized files that are retrieved from the MailChimp server when the newsletter is opened. As part of the access, technical information is collected, such as the browser used, time of page access and IP address. This information is processed to evaluate and technically improve our service. Furthermore, it is evaluated whether and when newsletters are opened and which links are clicked by the reader. This information can theoretically be assigned to individual newsletter recipients. However, neither we nor MailChimp intend to monitor individual recipients; Rather, the evaluation of the information mentioned serves to recognize the reading habits of the recipients in order to be able to better adapt, optimize and control our newsletter content accordingly. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of the storage period at MailChimp and no way of influencing it.

We would like to point out that you can object to receiving direct advertising and data processing for direct advertising purposes at any time without incurring any costs other than the transmission costs according to the basic tariffs. You have a general right to object without giving reasons (Art. 21 Para. 2 GDPR). After exercising your objection, we will delete your data in connection with direct advertising. To do this, click on the unsubscribe link in the respective email or send us your objection to the contact details mentioned in the “Responsible provider” section.
This ends the processing for receiving the newsletter and for statistical analyses. A separate objection to sending via MailChimp or the statistical evaluation is not possible.

Alternatively, you can object at https://www.aboutads.info/choices/ and https://www.youronlinechoices.com/ (for the European Union area). You can also prevent the use of cookies by opening the browser you are using in “private mode”.

Furthermore, MailChimp can, according to its own information, use the transmitted data to optimize and improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter. According to its own information, MailChimp neither processes the data to write to you with its own advertising nor does it pass the data on to third parties.
It may happen that as a recipient of the newsletter you will be redirected to the MailChimp website, for example if you follow the link contained in the newsletter to access the newsletter online in the event of display problems in the email program. In this context, we would like to point out that MailChimp's website may use additional analysis services and cookies, which may process your personal data on behalf of MailChimp. We have no influence on this processing.

PAYMENT SERVICE PROVIDER (PSP)/ PAYMENT SERVICE PROVIDER
PAYPAL

On our website we offer you payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter: “PayPal”).

If you choose to pay via PayPal, the payment details you entered will be transmitted to PayPal. Your data will be transmitted to PayPal on the basis of Article 6 Paragraph 1 Sentence 1 Letter b) GDPR (processing to fulfill a contract). If the data is not provided, it may be impossible to conclude or implement the contract. We have no knowledge of the storage period at PayPal and no ability to influence it.

IMMEDIATELY BY KLARNA
If you select the payment method “SOFORT” as part of your order, we will forward the data you provide to Sofort GmbH (Theresienhöhe 12, 80339 Munich, Germany; Web: https://www.sofort.de/; hereinafter “IMMEDIATELY”).

“SOFORT” is a direct transfer process in which a transfer can be completed during the ordering process and executed in real time. To do this, you will be redirected to the website of the payment service provider IMMEDIATELY.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. Data processing is particularly necessary for the conclusion of the contract. If the data is not provided, it may be impossible to conclude or implement the contract. We have no knowledge of the storage period at SOFORT and have no ability to influence it. Further information on the collection and processing of your data by SOFORT can be found at https://www.sofort.de/datenschutz.html.

KLARNA

As part of your order, if you choose the payment option “Klarna invoice” or “Klarna installment purchase” from Klarna GmbH (Theresienhöhe 12, 80339 Munich, Germany; Web: https://www.klarna.com/de/; hereinafter referred to as “Klarna”), Klarna will carry out an identity and creditworthiness check based on the data you provide. You can find the details in the information displayed in our booking/ordering process. The legal basis for processing for payment processing is Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. Data processing is particularly necessary for the conclusion of the contract. If the data is not provided, it may be impossible to conclude or implement the contract.
Klarna and we have a legitimate interest in transmitting the personal data of the affected user. Klarna and we need this to obtain information from credit agencies for the purpose of identity and creditworthiness checks. The legal basis is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements. They can do that https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy be the credit agencies mentioned.

Data processing is also necessary in this regard for the conclusion of the contract. If the data is not provided, it may be impossible to conclude or implement the contract.

To carry out the credit check, Klarna retrieves information about the user concerned from the payment service providers who carry out the payment processing and processes this data for the purpose of calculating a probability value based on a scientifically recognized mathematical-statistical procedure for predicting the credit risk (formation of “score values "). The evaluation of the score values enables Klarna to make a decision about the establishment, implementation or termination of the contractual relationship. In addition to the address data, information on previous payment behavior and probability values for expected future payment behavior are also included. We have no knowledge of the storage period at Klarna and have no ability to influence it.

Please find further information on how Klarna processes your data at https://www.klarna.com/de/datenschutz/ and under https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.

However, Klarna remains entitled to process and transmit customer data if this is necessary for contractual payment processing or if this is required by law or by authorities or courts. You can contact Klarna at datenschutz@klarna.de.

AMAZON PAYMENTS

On our website we offer you payment via Amazon Payments. If you select this payment method, payment is processed via the payment service provider Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter: “Amazon Payments”), to whom we will send your personal data provided during the ordering process, along with the information about your order pass along. The transmission of your data to Amazon Payments is based on Art. 6 Paragraph 1 Sentence 1 Letter b) GDPR (processing for the fulfillment of a contract). If the data is not provided, it may be impossible to conclude or implement the contract.

Amazon Payments creates a transaction confirmation (receipt) based on the transmitted data and, if necessary, carries out an identity and credit check. Amazon Payments has a legitimate interest in transmitting the buyer's personal data and processes it, for example, to obtain information from credit agencies for the purpose of identity and creditworthiness checks. The legal basis for data processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

When checking creditworthiness, mathematical-statistical methods are used to calculate a rating with regard to the probability of non-payment (so-called calculation of a scoring value). Amazon Payments uses the calculated scoring value as the basis for its decision to provide the respective payment methods. The calculation of a scoring value is carried out according to recognized scientific procedures.

In addition to the address data, information on previous payment behavior and probability values for expected future payment behavior are also included. We have no knowledge of the storage period at Amazon Payments and have no ability to influence it.
Contact can be made with Amazon Payments at eu-privacy@amazon.lu. For further information on how Amazon Payments processes your data, please see https://pay.amazon.com/de/help/201751600.

However, Amazon Payments remains entitled to process and pass on customer data if this is necessary for contractual payment processing (Art. 6 Para. 1 S. 1 lit. b) GDPR) or if required by law, official authority or court (Art. 6 Para 1 p. 1 lit. c) GDPR).

DISCLOSURE OF PERSONAL DATA FOR THE PURPOSES OF LAW ENFORCEMENT/ADDRESS DETERMINATION/COLLECTION
In the event of non-payment, we reserve the right to transfer the data provided during the order to a lawyer and/or if there is a legitimate interest in accordance with Article 6 Paragraph 1 Sentence 1 Letter f) GDPR for the purposes of address determination and/or legal enforcement to external companies (e.g. Association of Associations Creditreform e.V., Hellersbergstraße 12, D-41460 Neuss).
In addition, we may pass on your data if this is necessary to exercise our rights, as well as the rights of our affiliated companies, our cooperation partners, our employees and/or the users of our website. Under no circumstances will we sell or rent your data to third parties. This data is passed on on the basis of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements.

HOSTING

We use external hosting services to provide the following services: infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. All data required for the operation and use of our website is processed.
We use external hosting services to operate this website. By using external hosting services, we aim to provide our website efficiently and securely. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

The collection of data for the provision and use of the website and the processing of the data via external web hosts is absolutely necessary for the operation of the website. You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.

INTEGRATION OF THIRD PARTY CONTENT

Third-party content such as videos, maps, RSS feeds or graphics from other websites are integrated into the website. This integration always requires that the providers of this content (“third-party providers”) recognize the IP addresses of the users. Because without the IP address, they cannot send the content to the respective user's browser. The IP address is therefore required to display this content.

We strive to only use content from third-party providers who only process the IP address to deliver the content. However, we have no influence if third parties process the IP addresses, for example for statistical purposes. As far as we know, we will explain it to you below.
Some third-party providers may process data outside the European Union.

You can object by installing a JavaScript blocker such as the browser plugin 'NoScript' (www.noscript.net) or deactivate JavaScript in your browser. You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.

GOOGLE RECAPTCHA

We use “Google reCAPTCHA” (hereinafter: “reCAPTCHA”) on our website. The service provider is Google.
The purpose of reCAPTCHA is to check whether data entry on the website (e.g. in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of website visitors based on various characteristics. This analysis begins automatically as soon as the user accesses the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can get Google certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active see.

The reCAPTCHA analyzes run completely in the background. You will not be informed that an analysis is taking place.
Processing is carried out on the basis of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have a legitimate interest in protecting our web offerings from abusive automated spying and unwanted email advertising (SPAM). We have no knowledge of the storage period for reCAPTCHA and have no ability to influence it.
Further information about Google reCAPTCHA and Google's privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.

GOOGLE AJAX SEARCH API

We use Google AJAX Search API as our central search service. The integrated search service enables a full-text search for content on this website.
To inform users, the text “Search with Google™…” is displayed in the search box. If the input field of the search box is selected by the user and filled with a search term, an additional link appears below the search box which refers to these data protection information.
Data is only transferred to Google as soon as you activate the search box, start a full-text search and thereby access the search results page. By using the search function within the search results page, your data will also be transferred to Google. This includes, for example, the search terms you entered and the IP address of the computer you are using. If you access our official websites without activating the Google AJAX Search API, no data will be transmitted to Google. We would like to point out that Google is responsible for processing any personal data that may be transferred and that we have no influence on the type and extent of the data transferred or its further processing. If you are logged in to Google at the same time, the Google service is able to assign the information directly to your user profile. You should log out to avoid collecting profile information about yourself.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of how long Google stores your data and have no ability to influence it.
You can find further information from Google about how it handles user data (data protection declaration) at: https://www.google.com/intl/de/policies/privacy.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. You can also prevent the use of cookies by opening the browser you are using in “private mode”. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

GOOGLE WEB FONTS

We use so-called web fonts, which are provided by Google, to display fonts uniformly. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website was accessed via your IP address. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can get Google certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active see. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of the storage period at Google and have no ability to influence it.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Hotjar

We also use the Hotjar analysis service to make our website better and more user-friendly. The provider of the analysis service is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe,+1 (855) 464-6788, david@hotjar.com)

This tool records movements on the observed websites in so-called heatmaps. All data is collected without us being able to assign it to specific users. We can only understand how the mouse moved, where it was clicked and how far it was scrolled. This allows us to make our website better and more customer-friendly. The screen size of the device, the device type, information about the browser, the country from which access was made and the preferred language are also recorded. If personal data is displayed on a website, Hotjar automatically hides it. They are therefore incomprehensible to us.

To analyze your usage behavior, we use so-called “cookies” (see the “Cookies” section above), which are stored on your computer and enable your use of the website to be analyzed. The information generated by the “tracking code” and “cookie” about your visit to our website is transmitted to the Hotjar servers and stored there. The tracking code collects the following information about your device such as IP address, device type and browser information, geographical location (country only), preferred language to display our website, pages visited, date and time when the website was accessed became. Hotjar shortens your IP address before it is processed further. If the data collected about you is personally related, this will be excluded immediately and the personal data will be deleted immediately.

Hotjar will use this information to evaluate your use of our website, create usage reports and other services relating to website use and internet evaluation of the website. Hotjar also uses services from third-party companies, such as Google Analytics and Optimizely, to provide its services. These third-party companies may store information that your browser sends when you visit the website, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please see their respective privacy policies.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The cookies that Hotjar uses have different storage periods. Some remain valid for up to 365 days, some only remain valid during the current visit. You can find an overview of the storage period at: https://www.hotjar.com/legal/policies/cookie-information. More information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com/legal/policies/privacy.

You can object to processing in various ways:

by activating the Do-Not-Track function in your browser software supported by Hotjar. Instructions for activating the Do-Not-Track function are available at: https://www.hotjar.com/legal/compliance/opt-out
by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers or
by deactivating the interest-based advertisements of the providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies,
by opening the browser you are using in “private mode” to prevent tracking of your usage process.

GOOGLE TAG MANAGER

We use Google Tag Manager on our website. Google Tag Manager is a solution that allows marketers to manage website tags from one interface. The Tag Manager tool itself (which implements the tags) is a cookieless domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.

YOUTUBE VIDEOS

On the website we use plug-ins from the video platform YouTube.de or YouTube.com, a service provided - represented by Google - by YouTube LLC (headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA; "YouTube" ) is operated. Using the plug-ins we can also integrate visual content (“videos”) that we have published on Youtube.de or Youtube.com onto this website.

The videos are all integrated in “extended data protection mode”, i.e. H. that no data about you as a user will be transferred to YouTube if you do not play the videos. Only when you play the videos will the following data be transferred. We have no influence on this data transfer.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in the “Access data” section will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. YouTube saves your data as usage profiles and processes them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can get Google certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active see.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of the storage period on YouTube and have no ability to influence it.
Further information on the purpose and scope of processing by YouTube can be found in the data protection declaration at https://www.google.de/intl/de/policies/privacy.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. You can also prevent the use of cookies by opening the browser you are using in “private mode”. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

Inspector

This website uses the services of Inspectlet. With the help of Inspectlet, user data is evaluated for statistical purposes. For this purpose, the following personal data of visitors to our website, among others, is evaluated: URL, country, time zone, browser type, last visit of the user to the website. All data is encrypted in transit and collected data is stored using AES encryption. If the user has activated IP address anonymization, the last two octets of the IP address are removed and are not available to either the user or Inspectlet. Any data collected by the website marked as sensitive will be ignored by Inspectlet. Therefore, data entered by the user is not transmitted to our servers. All data is stored only in AWS data centers that meet ISO 27001 requirements. The data is stored for a maximum of 24 months and then permanently deleted. If you would like to object to the use of your data by Inspectlet, you can do so using the following link: https://www.inspectlet.com/optout.

VIMEO

We use the Vimeo plugins to integrate videos on our website. Vimeo is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. Using the plug-ins we can display visual content (“videos”) that we upload www.vimeo.com have published, also include them on this website.

When you access one of our websites with the Vimeo plugin, a connection to the Vimeo servers is established. This sends information to the Vimeo server about which website you have visited. If you are logged in to Vimeo as a member, Vimeo assigns this information to your personal user account. When you use the plugin, such as playing a video by activating the play button, this information is also assigned to your user account. Vimeo saves your data as usage profiles and processes them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network

To inform you about your activities on our website.

We have concluded so-called “standard contractual clauses” with Vimeo in order to oblige Vimeo to comply with an appropriate level of data protection. We will provide you with a copy of the agreement upon request.
Further information on data processing and information on data protection by Vimeo can be found at https://vimeo.com/privacy.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. You can also prevent the use of cookies by opening the browser you are using in “private mode”. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

SERVICES FOR STATISTICAL, ANALYTICS AND MARKETING PURPOSES

We use third-party services for statistical, analytical and marketing purposes. In this way, we are able to provide you with a user-friendly, optimized use of the website. The third parties use cookies to control their services (see the “Cookies” section above). Unless otherwise explained below, personal data will not be processed.
Some third-party providers offer the opportunity to declare a direct objection to the use of the respective service, e.g. by setting an opt-out cookie.

If you activate a corresponding opt-out cookie, the external provider will no longer process data about your usage behavior in the future. A merely selective objection to an individually made selection of external services is also possible. If you change the browser or device used or delete all cookies, you must set the opt-out cookie again.

You can also opt out of the use of cookies via the opt-out platform of the Bundesverband Digitale Wirtschaft e.V. (BVDW) at https://www.meine-cookies.org/cookies_verwalten/praeferenzmanager.html or via the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ contradict directly.
Further information on usage-based advertising and opt-out options can also be found at the following link: https://www.youronlinechoices.com/de/.

You can also prevent the use of cookies by opening the browser you are using in “private mode”.
We will inform you below about the services of external providers currently used on our website as well as about the purpose and scope of the respective processing in individual cases and about your existing options for objection.

GOOGLE ANALYTICS

In order to optimally tailor our website to your interests, we use Google Analytics, a web analysis service from Google. Google Analytics uses so-called “cookies” (see the “Cookies” section above), which are stored on your computer and enable your use of the website to be analyzed. The information generated about your use of this website is transmitted to a Google server in the USA and processed there.

If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports for us on website activity and to provide us with other services related to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in abbreviated form, which means that any personal connection can be ruled out. If the data collected about you is personally related, this will be excluded immediately and the personal data will be deleted immediately.
We use Google Analytics to analyze the use of our website and to regularly improve it. We can use the statistics to improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can get Google certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active see.
The legal basis for the processing of Google Analytics is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The analytics cookies are deleted after fourteen months at the latest.

Further information from the third-party provider Google can be found at:
https://www.google.com/analytics/terms/de.html,
https://www.google.com/intl/de/analytics/learn/privacy.html,
https://www.google.de/intl/de/policies/privacy.

You can object to the processing. Your right to object exists for reasons that arise from your particular situation. We will not process your data further unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, and if the processing serves to assert and exercise or defend against legal claims (Article 21 Paragraph 1 GDPR). You can send us your objection using the contact details listed in the “Responsible provider” section.
You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link download and install: https://tools.google.com/dlpage/gaoptout?hl=de. You can also prevent the use of cookies by opening the browser you are using in “private mode”.

ONLINE USAGE-BASED ADVERTISING

Facebook Custom Audiences

The website also uses the “Website Custom Audiences” function from Facebook (provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: imprint-support@support.facebook.com, data protection information at: https://www.facebook.com/privacy/explanation; hereinafter: “Facebook”). Statistical information about you is collected via so-called web beacons such as the “Facebook pixel”, which is processed by Facebook. This means that users of the website can be shown interest-based advertisements (“Facebook Ads”) when they visit the social network Facebook or other websites that also use the process.
Using the “Facebook Pixel”, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the extent and further processing of the data that is collected by Facebook through the use of this tool and will therefore inform you according to our level of knowledge: By integrating the “Facebook pixels”, Facebook receives the information that you have the corresponding data You have accessed our website or clicked on one of our advertisements. Facebook receives the information that you have accessed certain parts of our website. To do this, Facebook uses tracking technologies such as web beacons (web beacons) to place a cookie on your computer. Among other things, the data mentioned in the “Access data” section is transmitted. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifying features.
The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Our interest is to show you advertising that is of interest to you and to make our website more interesting for you. In this case, we do not store any of your personal data. We have no knowledge of the storage period on Facebook and have no ability to influence it.
Further information on processing by Facebook can be found at https://www.facebook.com/about/privacy.

The “Facebook Custom Audiences” function can be deactivated for logged in users https://www.facebook.com/settings/?tab=ads#_ possible.
You can prevent the “Facebook Custom Audiences” function in various ways: by setting your browser software accordingly, in particular the suppression of third-party cookies means that you do not receive any advertisements from third-party providers;
by deactivating the interest-based advertisements of the providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies,
by opening the browser you are using in “private mode” to prevent the use of cookies.

FACEBOOK ANALYTICS

We continue to use the “Facebook Analytics” tool from Facebook (provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: imprint-support@support.facebook.com, data protection information at: https://www.facebook.com/privacy/explanation; hereinafter: “Facebook”). To use Facebook Analytics, we use the so-called “Facebook pixel” to measure the reach of our advertisements. To do this, Facebook uses tracking technologies such as web beacons (web beacons) to place a cookie on your computer. Among other things, the data mentioned in the “Access data” section is transmitted.

The information obtained using the “Facebook cookie” serves us solely for statistical purposes, is transmitted to us anonymously by Facebook and does not provide any information about the user. They are processed by Facebook in accordance with its data protection guidelines with your Facebook account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifying features.
Your data is processed on the basis of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. By using Facebook Analytics, we pursue the interest of being able to better evaluate our website and our advertisements and improve our service offering. In this case, we do not store any of your personal data. We have no knowledge of the storage period on Facebook and have no ability to influence it.

For more information about Facebook's privacy policy, please see the associated privacy policy at https://de-de.facebook.com/about/privacy/.

The “Facebook Analytics” function can be deactivated for logged in users https://www.facebook.com/settings/?tab=ads#_ possible.

You can prevent the “Facebook Analytics” feature in several ways:
by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;
by deactivating the interest-based advertisements of the providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, although this setting will be deleted when you delete your cookies.
by opening the browser you are using in “private mode” to prevent tracking of your usage process.

GOOGLE ADWORDS CONVERSION

We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns.

These advertising materials are delivered by Google via so-called “ad servers”. To do this, we use ad server cookies, through which certain parameters can be measured to measure success, such as display of ads or clicks by users. If you reach our website via a Google ad, Google AdWords will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you. The analysis values for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user does not would like to be addressed more).

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an AdWords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each AdWords customer is assigned a different cookie. We only receive statistical evaluations from Google to measure the success of our advertising materials.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further processing of the data that is collected by Google through the use of this tool and will therefore inform you according to our level of knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

Google processes the data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can get Google certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active see.

The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Our interest is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs. The storage period at Google is a maximum of eighteen months. Further information about data protection at Google can be found here: https://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html.

You can prevent processing in various ways:
by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;
by deactivating cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, whereby this setting will be deleted if you delete your cookies;
by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to fully use all of the functions of this offer;
by opening the browser you are using in “private mode” to prevent the use of cookies;
by deactivating the interest-based advertisements of the providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, although this setting will be deleted when you delete your cookies.

GOOGLE REMARKETING

In addition to Adwords Conversion, we use the Google Remarketing application from Google. This is a procedure with which we would like to contact you again. This application allows you to see our advertisements as you continue to use the Internet after you visit our website. This is done using cookies stored in your browser, through which your usage behavior when you visit various websites is recorded and evaluated by Google. This allows Google to determine your previous visit to our website. Google says it does not combine the data collected as part of remarketing with your personal data, which may be processed by Google. In particular, according to Google, pseudonymization is used in remarketing.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of how long Google stores your data and have no ability to influence it.

You can prevent participation in this tracking process in various ways:
by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;
by deactivating cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, although this setting will be deleted if you delete your cookies;
by deactivating the interest-based advertisements of the providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, although this setting will be deleted if you delete your cookies;
by opening the browser you are using in “private mode” to prevent the use of cookies;
by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link https://www.google.com/settings/ads/plugin.